The Single Most Important Factor In Turning Visitors into Customers
The classic cartoon to the right illustrates the basic problem all of your prospects face when they try to decide whether or not to buy your product or service. If they don’t know you or haven’t been...
View ArticleIncreasing Your Online Credibility Part III
Everyone says what they DO on their website. "We fix computers", "We sell homes", "We make BBQ sauce", etc. This is important – people need to know what you do or sell. However, it does little to...
View ArticleWriting Compelling Content for Your Website
Most of the clients we work with provide their own copy for their website although an increasing number are asking us to help write the text or are hiring other professional copywriters. If you are...
View ArticleYour Website’s Intro Text
The intro text on your site needs to immediately capture people's attention and give them a reason to read more. It shouldn't be a book, more like a sentence or two that pulls them in. The majority of...
View ArticleWebsite Intro Text Tips
Great marketing copy inspires, motivates and almost compels users to take action. It does such a good job of talking to your customers core needs and concerns that they literally love you just for...
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